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New form of participation in restoration of small and middle cities
Chladil, Jan ; Sklenář, Vavřín (referee) ; Mgr.František Kubeš (referee) ; Urbášková, Hana (referee) ; Havliš, Karel (advisor)
Main goal is analyse of contemporary status in restoration of Low Austria and South Moravia and eduction of results for steps which are leading to successful restoration in future. Confrontation of present method in restoration of country Low Austria and South Moravia and sighting of current trends in restoration on european level can show the way to project, when we want to pass on experience and to indicate the support of restoration and to participace with restoration abroad. Creating of vision is really good satisfaction of the work. Between limit South Moravia and Low Austria we can see historical parallel. I tis famous time of Austria – Hungarian monarchy, but also eco - devastation without plans and agro culture. Small and middle small cities of South Moravia begins in time after revolution with searching of new identity, with searching of new ways how to hold out market rivalry to another cities. Rightly effort to unfold and develop current system after the fashion of friends from Low Austria.
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Content Analysis of the presentation of Black Lives Matter Movement in Czech media
Změlíková, Alžběta ; Aslan, Katarína (advisor) ; Průchová Hrůzová, Andrea (referee)
The Bachelor's thesis on the topic of Content Analysis of the presentation of Black Lives Matter movement in Czech media aims to construct an image of the Black Lives Matter movement based on two selected Czech media using qualitative content analysis. The chosen media are the on-line versions of the outlets Respekt and Echo, which were selected based on their political attitude and the fact that they are not solely news media, but authors add their own opinion and view. The studied sample consists of 38 articles published in the chosen media during 2020 and 2021 and is analysed based on grounded theory and a brief discourse analysis based on Allan Bell. The paper finds that the image of the movement differs between the two media outlets. Respekt's attitude toward the movement is consistent, the authors present it as a non- hierarchical protest movement and use neutral rhetoric for further description. Based on broader context (such as the overall tone of the articles or the choice of people that were interviewed on the topic), it is certain that Respekt supports the movement. In the case of Echo24.cz, an ambiguity in the overall attitude towards the movement can be seen which does not help create a clear image of BLM. Although, in most articles, the server speaks about the movement in rather...
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Gender Role Represented in Official Media: Communist Legacies and the Gap between Rhetoric and Reality
He, Jiarong ; Kolenovská, Daniela (advisor) ; Svoboda, Karel (referee) ; Kubal, Agnieszka Maria (referee)
The question addressed in this paper is how the mainstream media reproduced and participated in reshaping gender discourse before and after the transformation in Russia and the Peoples Republic of China, selecting People's Daily and Rabotnitsa from 1980 to 2000 as research objects and conducting both quantitative and qualitative analysis. In general, both countries have gone through the centralised state market economy reforms and suffered the impact of free market consumerism and commercialization with these. As a result, women's aesthetic is more diversified, but it also strengthens the sexual gaze of women's bodies. There are more new occupations, but women also face great challenges when a depression or labour surplus occurs. Meanwhile, the legacies inherited by the two countries also differed to some extent. Russia experienced a more violent and comprehensive onslaught of ideas, where consumerism and commercialization were more directly reflected in the mass media, and the social gender order took on a state of tug-of-war between the traditional, communist and emerging identities, while China's reform has eroded the legacies in a more insidious and slow manner. Semiotics management remains in the hands of the Party, but economic and social liberalization are not only influencing people's...
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Gender Equality, Biathlon and Media: An Analysis of Media Production
Gerth, Lisa ; Numerato, Dino (advisor) ; Vochocová, Lenka (referee)
Women are significantly underrepresented in sports. This is primarily because for many centuries it was forbidden for women to participate in sports. Today, women are allowed to take part in numerous sports and in major events such as the Olympic Games. Nevertheless, a male hegemony prevails in sports, which is expressed especially in media production. Biathlon represents one of the sport disciplines in which women and men operate on an equal footing. The goal of this paper is to analyze the media production processes in biathlon, concerning the gender issues. The research was conducted with qualitative interviews with sports journalists and athletes and analyzed with grounded theory. Data analysis shows that journalists do not address the issue of gender equality in biathlon coverage. They primarily report on the sporting success of the athletes, regardless of gender. This also means that hardly any women-specific topics are addressed. The interviewed journalists are gender-blind in their work. There is rather a marginalized equality of men and women. Especially female athletes and female journalists point out that the sport of biathlon and the media production about it can further improve in terms of gender equality.
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Mass media portrayal of Czech courts
Forejtová, Natálie ; Homolová, Pavla (advisor) ; Sedláčková, Markéta (referee)
This thesis focuses on the mass media portrayal of Czech courts in the context of the possible influence on the court's legitimacy and confidence. The research of portrayal is based on the analysis of Fagan's dimensions of legitimacy (effectiveness, distributive justice and procedural justice), court rulings and the overall view. The representation of sources of legitimacy rather corresponds to materialistic society - the most represented dimension in 2014 was the effectiveness, on the other hand, distributive justice was represented the least. Normative factors, namely procedural fairness, however, were not covered much. The portrayal in 2014 was, in terms of judicial rulings and the overall view, rather neutral but the sources of legitimacy were mostly negative. Differences were mainly found among mass media portrayal of the lower courts and higher courts and the differences correspond to different confidence in these institutions. I also studied the development since 1997, but besides the increasing interest of mass media in the courts, I have not found any other significant differences which could cause the rise of confidence in the courts. Mass media can also cause the difference in confidence in the courts of the left-wing and right-wing oriented people, because the journal Pravo has a slight...
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The non-professional public perception of the nurse occupation
Chvojková, Kateřina ; Marsová, Jana (advisor) ; Hejzlarová, Lenka (referee)
The work deals with the theme of perception of the nurse job by public. The objective of the work is to find out what awareness of the present work of nurse is with a view of contact of job of nurse, her personal experience and at the same time the experience of neighbourhood of the respondent and with the view of the personal feature of nurse. The objective is also to conduct a survey of factors having influence on opinion of public about job of nurse. In the theoretical part the attention is paid to the definition of the term nurse especially in the connection with its relation to nursing. The overview of the historical development of nurse from the beginning of Christianity until the first half of the 19th century is presented and furthermore it is presented the origin and development of the professional nursing including the situation in Czechia. A special attention is paid to the prestige of the nurse job including the influence of the public on its formation and also the role of the mass media at forming the public meaning is dealt with. In the empiric part of the work the objectives of the work are formulated. The results of the questionnaire investigation are illustratively depicted with help of tables and figures. In the conclusion the results of the research are summarized including the...
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Media literacy as a mean of development of high school student's critical evaluation of political advertisment
Pokorná, Gabriela ; Dvořáková, Michaela (advisor) ; Stracený, Josef (referee)
This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education
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